About
I'm Jon Priestley.
I'm a London-based product designer focused on creating decision support systems that help people make confident, informed decisions. I hold a Master's degree in Human-Computer Interaction Design.
My work combines user-centred design, strategic thinking, and lean product delivery, underpinned by a few core principles:
Lean
Prototype quickly, validate early, iterate on real behaviour.
Accessible
Design for as many people as possible, not the average user.
Strategic
Explore dependencies, risks and ecosystem impacts.
Realistic
Ground designs in technical and organisational reality.
Creative
Challenge the status quo to uncover better solutions.
Outcome-oriented
Measure success by the real-world results a design produces, not the artefacts along the way.